Department: Strategic Communications

Campus Location: Wichita, KS - WSU Main Campus

Hire Type: Full Time

Pay: Salary is set for the position at $65,757/yr

Work Schedule: Mon-Fri 8-5; Regular evenings & weekends, with on call responsibilities

Export Compliance Requirement: No export control requirement.

Job Story

Be the Voice. Build the Buzz. Lead the Brand.
Are you equal parts creative storyteller, digital strategist, and culture enthusiast? We are looking for someone who can do more than just post—we want someone who can connect, create, and captivate.

In this role, you won’t just follow trends—you’ll shape them. You’ll be the go-to person for elevating the university’s voice across social media platforms, engaging with students, collaborating with top-level executives, and creating moments that make people stop scrolling and start connecting.

Who We Want:

• A Campus Connector: Outgoing, approachable, and naturally in tune with student energy and campus culture. You know how to capture the pulse of a moment.
• A Fast-Paced Multitasker: Whether it’s pivoting between projects or shifting tone for different audiences, you move with ease and intention.
• A Strategic Storyteller: You think ahead and plan smarter. You can map out a social media content calendar like a pro and stay on trend while staying on brand.
• A Brand Guardian: You understand discretion, risk mitigation, and the power of thoughtful, inclusive messaging—especially in today’s fast-moving digital space.
• A Trusted Collaborator: You work well with executives and teams alike, balancing high-level communication with grassroots engagement. You’re as comfortable pitching a campaign to leadership as you are filming with students.

Glimpse of the Job:

• Manage the university’s primary social media channels with a focus on positive brand engagement and strategic audience growth.
• Create and schedule engaging, platform-specific content—video, photo, stories, reels, graphics, and more.
• Monitor and analyze trends and social conversations using Sprout Social and other tools to keep us in tune and ahead.
• Develop and maintain a forward-looking content calendar that balances immediacy with long-range planning.
• Support the university’s reputation through risk-sensitive monitoring and thoughtful response strategies.
• Collaborate with university partners on content, campaigns, and promotions while maintaining a clear and consistent tone.
• Represent the WSU brand with empathy, cultural awareness, and political neutrality.

Bonus Points If You:

• Have a strong video editing portfolio or professional content creation experience.
• Understand the student voice and can translate it authentically for digital channels.
• Can spot a social media trend from a mile away—and know whether it aligns with the university's voice.

As part of Wichita State team, you’ll help shape how the world sees Shocker Nation—and how students see themselves.
If you're ready to build community, amplify voices, and tell the stories that matter most, apply now and help us make every post count.

Job Summary

Oversees and implements the daily operations of University social media communications, including creative support, data analysis, and media strategies.

Essential Functions

Develops University-wide social media outreach strategies and best practices. Collaborates with key marketing and communications staff across campus. Identifies stories and content that align with the University brand and priorities. Monitors risks, issues, and suspicious or controversial social media content posts that may compromise project performance. Communicates information to leadership and necessary partners. Ensures social media projects and timelines change in response to current news and/or crises. Monitors online platforms, audience engagement and trends and tools to ensure best use or social media for the University. Develops relationships with alumni, prospective and current students, thought-leaders, faculty and staff, media, and the general public in order to foster the University vision and goals. Oversees the development and continuous improvement of social media content, policies, processes, and programs. Creates and manages outcome analytics to ensure effective communications.

Job Duties

• Monitoring of university social media platforms.
• Risk mitigation of posts, issue management & other aspects of social media.
• Handle delivery of executive communications.
• Strategic brand engagement with creative content control over time.
• Social media content calendar planning and execution

Required Education and Experience:

• Bachelor's degree in communications, marketing, journalism or related field
• Three (3) years of experience in social media development and analytics or related field, with one (1) year of experience in a leadership role

Required License/Certifications/Training:

None

Knowledge, Skills and Abilities:

• Knowledge of social media scheduling and monitoring tools and techniques.
• Experience and skills needed to create content for and interact with specific social media audience(s).
• Ability to conceptualize, create, edit and analyze strategic, accurate and concise content for defined audiences.
• In-depth knowledge of social media platforms such as Facebook, Instagram, X, YouTube, Snapchat, LinkedIn, and more.
• Knowledge of trends, best practices, and technology in social media, digital engagement, and content creation and marketing.
• Ability to identify issues and work closely with leaders to seek guidance, while exercising discretion.

Preferred Qualifications:

• Knowledge of Sprout software
• Full Adobe suite knowledge and experience
• Ability to record and edit video & other content needs

Physical Requirements:

Ability to remain in a stationary position. Ability to operate a computer and other office equipment including but not limited to phone, printers, copiers, and calculators. Ability to communicate with others and accurately exchange information.

Additional Physical Requirement: